The Definition of Popular Culture in Sociology

The Definition of Popular Culture in Sociology Popular culture is the accumulation of cultural products such as music, art, literature, fashion, dance, film, cyberculture, television and radio that are consumed  by the majority of a societys population. Popular culture has  mass accessibility and appeal. The term popular culture was coined in the 19th century or earlier. Traditionally, it was associated with lower classes and poor education as opposed to the official culture of the upper class. The Rise of Popular Culture After the end of World War II, innovations in mass media led to significant cultural and social changes. Scholars trace the origins of the  rise of popular culture to the creation of the middle class generated by the Industrial Revolution. The meaning of popular culture then began to merge with that of mass culture, consumer culture, image culture,  media culture and culture for mass consumption. John Storey and Popular Culture There are two opposing sociological arguments in relation to popular culture. One argument is that popular culture is used by the elites (who tend to control the mass media and popular culture outlets) to control those below them because it dulls people’s minds, making them passive and easy to control. A second argument is just the opposite, that popular culture is a vehicle for rebellion against the culture of dominant groups. In his book, Cultural Theory and Popular Culture, John Storey offers six different definitions of popular culture. In one definition, Storey describes mass or popular culture as a hopelessly commercial culture [that is] mass-produced for mass consumption [by] a mass of non-discriminating consumers.†Ã‚  He further states that popular culture is â€Å"formulaic [and] manipulative,† not unlike how he views the process of advertising.  A product or brand has to be â€Å"sold† to an audience before it can be entrenched in mass or popular culture; by bombarding society with it, it then finds its place in popular culture. Britney Spears is a good example of this definition; her road to stardom and place in popular culture were based on marketing strategies to build look along with her fan base. As a result, she generated millions of fans, her songs were played frequently on numerous radio stations, and she went on to sell out concerts and garner the publics fascination with her meltdown. Like the creation of Britney Spears, pop culture almost always depends on mass production for mass consumption because we rely on mass media to get our information and shape our interests. Pop Culture vs. High Culture Pop culture is the culture of the people and it is accessible to the masses. High culture, on the other hand, isnt meant for mass consumption nor is it readily available to everyone. It belongs to the social elite. The fine arts, theater, opera, intellectual pursuits -   these are associated with the upper socioeconomic strata and require more a high brow approach, training or reflection to be appreciated. Elements from this realm rarely cross over into pop culture. As such, high culture is considered sophisticated while popular culture is often looked down upon as being superficial.

Definition and Examples of Amphiboly in English

Definition and Examples of Amphiboly in English Amphiboly is a  fallacy  of relevance that relies on an ambiguous word or grammatical structure to confuse or mislead an audience. Adjective: amphibolous. Also known as  amphibology. More broadly, amphiboly may refer to a fallacy that results from a faulty sentence structure of any kind. Etymology From the Greek, irregular speech Pronunciation:  am-FIB-o-lee Examples and Observations [T]he 2003 election reform law demanded that politicians acknowledge in their own voices their responsibility for advertisements they run on public airwaves. But five years later, the I approved has become a pivotal device in commercials for Congress and the White House, a place for candidates to make a declaration of intent, summarize the message or take a parting shot. . . .A University of New Hampshire rhetoric professor, James Farrell, was irked as far back as the 2004 Democratic primary campaign, the first time the disclaimers were required. Then, as now, he said, advertisement writers were coming up with awkward non-sequiturs just to slip in something extra.Mr. Farrell noted a current commercial for Representative Don Cazayoux, Democrat of Louisiana, in which the candidate said, I’m Don Cazayoux and I approved this message because that’s who I’m fighting for. That, Mr. Farrell said, is an amphiboly, a logical confusion created by a grammatical ambiguity.Of course, if asked, the candidate will say he means he’s fighting for the middle class, said Mr. Farrell, of the spot’s theme. However, one could easily conclude that the disclaimer addition refers to the candidate himself, as in, I’m Don and that’s who I’m fighting for.(Steve Friess, Candidates ‘Approve’ Ads and Get a Bit Creative. The New York Times, Sep. 30, 2008) Humorous Amphibolies Amphiboly is usually so recognizable that it is rarely used in real-life situations to make a claim seem stronger than it is. Instead, it more often leads to humorous misunderstandings and confusions. Newspaper headlines are one common source of amphiboly. Here are a few examples: Prostitutes Appeal to Pope Farmer Bill Dies in House Dr. Ruth to Talk About Sex With Newspaper Editors Burglar  Gets Nine Months in Violin Case Juvenile  Court to Try Shooting Defendant Red Tape Holds Up New Bridge Marijuana Issues Sent to a Joint Committee Two Convicts Evade Noose: Jury Hung. . . . Most of these cases of amphiboly are the result of a poorly constructed sentence: I like chocolate cake better than you. Although we normally try to avoid them, intentional amphiboly may prove useful when we feel obligated to say something we would rather not have to say, yet want to avoid saying something that is patently not true. Here are lines from letters of recommendation: In my opinion, you will be very fortunate to get this person to work for you. I am pleased to say that this candidate is a former colleague of mine. From a professor on receiving a late paper from a student: I shall waste no time in reading this. (John Capps and Donald Capps, Youve Got To Be Kidding!: How Jokes Can Help You Think. Wiley-Blackwell, 2009) Amphiboly in a Classified Ad Sometimes the amphiboly is more subtle. Take this newspaper classified ad that appears under Furnished Apartments for Rent: 3 rooms, river view, private phone, bath, kitchen, utilities included Your interest is aroused. But when you visit the apartment, there is neither a bathroom nor a kitchen. You challenge the landlord. He remarks that there are common bathroom and kitchen facilities at the end of the hall. But what about the private bath and kitchen that the ad mentioned? you query. What are you talking about? the landlord replies. The ad didnt say anything about a private bath or a private kitchen. All the ad said was private phone. The advertisement was amphibolous. One cannot tell from the printed words whether private modifies only phone or whether it also modifies bath and kitchen. (Robert J. Gula, Nonsense: Red Herrings, Straw Men and Sacred Cows: How We Abuse Logic in Our Everyday Language. Axios, 2007) Characteristics of Amphibolies To become a skilled perpetrator of amphibolies you must acquire a certain nonchalance toward punctuation, especially commas. You must learn to toss off lines such as I heard cathedral bells tripping through the alleyways, as if it mattered not a whit whether you or the bells were doing the tripping. You should acquire a vocabulary of nouns which can be verbs and a grammatical style which easily accommodates misplaced pronouns and confusions over subject and predicate. The astrology columns in popular newspapers provide excellent source material. (Madsen Pirie, How to Win Every Argument: The Use and Abuse of Logic. Continuum, 2006) The Lighter Side of Amphiboly Some amphibolous sentences are not without their humorous aspects, as in posters urging us to Save Soap and Waste Paper, or when anthropology is defined as The science of man embracing woman. We should be mistaken if we inferred immodest dress on the woman described in a story: . . . loosely wrapped in a newspaper, she carried three dresses. Amphiboly is often exhibited by newspaper headings and brief items, as in The farmer blew out his brains after taking affectionate farewell of his family with a shotgun. (Richard E. Young, Alton L. Becker, and Kenneth L. Pike, Rhetoric: Discovery and Change. Harcourt, 1970)