Comparing Two Charity Leaflets Essay -- Papers

Comparing Two Charity Leaflets Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca. Analyse how the different charities try to persuade their audience to change their view, and/or do something to help them, and the difficulties the charities face. Examine and comment on their effectiveness. The purpose of this essay is to compare two charity leaflets and to analyse the effectiveness and impact that they have on the audience. I will be comparing how they persuade the audience to act or think differently. The two charity adverts I will be comparing are those produced for Christian Aid, which is a humanitarian organisation, and the rspca (the Royal Society for the Prevention of Cruelty to Animals), which is an animal welfare organisation. Charities are there for support. The main purpose of them is to improve livelihoods and help people or animals that are less fortunate, fighting to survive. Charities operate in different communities and each organisation has a unique way of helping. Without these charities many people and animals all over the world would be suffering and most of them would have no hope of living. People give to charities for many reasons: Some feel guilty that there is suffering in the world and feel that it is their duty to help prevent this suffering. Other people feel sympathetic. Some of the world's major religions state that believers must donate to charity, as it is their moral duty towards God to do so. A charity usually focuses on one target and raises awareness about just one particular issue. For example there are charities preventing child abuse (nspcc)... ... to call or booklets to send off for. The audience will see that the rspca is an organised charity and this will encourage them to donate some money. Both of these adverts are very effective. They are attractive and informative. However, I believe that the Christian Aid leaflet is more appealing than the rspca advert. This is because the reader can relate more to the consequences of not having basic amenities and access to clean water and food. This advert would receive a lot of support and donations from the audience as the reader could imagine what it is like to live in those conditions. They would feel sympathetic towards the victims of this charity's project. The shocking images also persuade the reader to support this charity as they reveal to the reader what the world is really like and encourages them to help.