MKTG 4050- The Marketing of Osteoporosis Essay Example | Topics and Well Written Essays - 250 words

MKTG 4050- The Marketing of Osteoporosis - Essay Example asers) that there is efficacy in taking these products as shown from the improved health condition that alleviates pain and suffering from osteoporosis. From the point of view of manufacturers, for instance, the critical positioning or selection process to be decided on would include price of the product, efficacy, propensities for side-effects (safety), and availability (or ease of access) and the overall satisfaction to be derived from the drug. If one were to manufacture the most effective drug for osteoporosis, given the product feature characteristics and the value positioning noted above, the most important value that one would focus on is efficacy, or the ability of the drug to provide the desired effect (as promised) at the most immediate time frame, with the least side-effects. Focusing on this product feature would ensure that the customers would be satisfied with the drug, and would essentially purchase it despite applying premium strategies in price or place, as needed. Meaning, even if one would position the brand to be a little higher priced and to be offered in locations that are far or limited, customers would still seek to purchase this product due to the effectiveness of alleviating pain and improving the health condition of patients with osteoporosis, when compared to other drugs. Lessons to Learn From Traditional B2B Marketing." 11 January 2010. Slide Share, Inc. 9 October 2012